It sounds totally basic, almost not worth saying. But it matters. It might feel contrived to turn up with pocketfuls of business cards, but don’t go networking without a supply. It’s fundamental, and it represents a vital trade-off. If someone hands yo their card you’re going to feel very silly if you don’t have one of your own to hand back.
Taking things a step further, there’s no need to restrict yourself to a bog standard, boring business card. Think of your card as a miniature marketing opportunity. You want yours to stand out from the pack, pardon the pun, and deliver an important message.
You don’t even have to make it a card. It could be a flier or leaflet, a little printed box with something cool inside – maybe a toffee? You might want to hand out personalised biros or pencils, or even key rings. Creative alternatives provide marvellous conversation starters and leave a lasting impression. Don’t let the back of your business card go to waste, by the way. What can you say on the reverse that’ll pique people’s interest?