Networking tips – The joy of business cards

Networking tips – Forget what you can get. What can you give?
2nd December 2016
blocks spelling out elevator pitch
Networking tips – Perfecting your elevator pitch without a hard sell
6th December 2016
Show all

Networking tips – The joy of business cards

It sounds totally basic, almost not worth saying. But it matters. It might feel contrived to turn up with pocketfuls of business cards, but don’t go networking without a supply. It’s fundamental, and it represents a vital trade-off. If someone hands yo their card you’re going to feel very silly if you don’t have one of your own to hand back.

Taking things a step further, there’s no need to restrict yourself to a bog standard, boring business card. Think of your card as a miniature marketing opportunity. You want yours to stand out from the pack, pardon the pun, and deliver an important message.

You don’t even have to make it a card. It could be a flier or leaflet, a little printed box with something cool inside – maybe a toffee? You might want to hand out personalised biros or pencils, or even key rings. Creative alternatives provide marvellous conversation starters and leave a lasting impression. Don’t let the back of your business card go to waste, by the way. What can you say on the reverse that’ll pique people’s interest?