Networking tips – Perfecting your elevator pitch without a hard sell

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Networking tips – Perfecting your elevator pitch without a hard sell

blocks spelling out elevator pitch

Every time you meet someone new, you need to enlighten them about what you do, when, how and for whom. Take too long over it or go into too much detail and you can actually see people’s eyes glaze over. You need an elevator pitch that doesn’t sound too much like a hard sell. Develop a short, concise story to tell, and have it down pat in advance. Some experts say you should let it run for 90 seconds max, but 90 seconds of one-sided conversation could prove far too much. Try it in front of the mirror and see how long it feels. Make it as short as you can without leaving out any essential detail. And whatever you do, avoid hard sells.

Use your story as an ice-breaker and you won’t have to search your mind for stuff to say. Give other people the chance to share their story with you, so it’s a mutual exchange rather than a conversational dictatorship. It’s really handy having a spiel to rely on when you’re an introvert, when you’re struggling to kick-start conversations from scratch. And it makes it easier to achieve your goal of speaking to a specific number of people.