5 Reasons Why HomeGoods Is NOT Closing Stores—And Why TJX Is Ramping Up Expansion In 2025
The question of a "HomeGoods store closure plan" has been a major source of confusion for shoppers across the United States, but the latest financial reports and corporate strategy updates from December 2025 paint a clear and entirely different picture. The persistent rumors of a massive shutdown are largely a case of mistaken identity, confusing the successful HomeGoods brand with a struggling competitor in the home furnishings market. The reality is that HomeGoods' parent company, TJX Companies, is not only avoiding closures but is actively embarking on a significant expansion plan for the 2025 fiscal year, capitalizing on its robust off-price retail model.
Far from a closure plan, TJX Companies is demonstrating strong financial health, with third-quarter fiscal 2025 results showing a 3% increase in consolidated comparable store sales, solidifying its position as a retail powerhouse. This success is directly driving an aggressive brick-and-mortar growth strategy, proving that the off-price model remains a massive draw for consumers in the current economic climate. The true story is one of market dominance and strategic growth, not decline.
The Critical Confusion: HomeGoods vs. At Home Closures
The widespread concern about HomeGoods closing stores stems from a highly publicized bankruptcy and subsequent closure plan announced by a major, but separate, home goods retailer. This confusion has dominated online searches and social media discussions throughout 2025.
The Real Closure Plan: At Home's Downsizing
The actual company facing significant store closures is At Home, a large home decor and furniture chain. In a clear sign of distress within a portion of the home goods sector, At Home filed for bankruptcy and announced plans to shutter a substantial number of its locations.
- Company Affected: At Home (not HomeGoods).
- Number of Closures: Initially 26, later expanded to approximately 30 store locations nationwide.
- Closure Timeline: These stores are expected to be sold and vacated by September 30, 2025.
- Reason: Bankruptcy filing and a strategy to downsize and restructure the company.
The similarity in the names—"HomeGoods" and "At Home"—has led countless shoppers to mistakenly believe their favorite off-price retailer is in financial trouble. This narrative is entirely false, as HomeGoods' parent company is experiencing record growth.
TJX Companies' Aggressive 2025 Expansion Strategy
TJX Companies, Inc. (TJX), which operates HomeGoods, TJ Maxx, Marshalls, HomeSense, and Sierra, is one of the most successful retailers in the world and views the current market as a prime opportunity for physical expansion. The company's strategy is a direct counter-narrative to the general retail apocalypse fears.
TJX's Store Opening Goals for Fiscal Year 2025
TJX is committed to a massive physical expansion, demonstrating a profound confidence in the future of brick-and-mortar off-price retail. For the 2025 fiscal year, the company has announced plans to add approximately 130 net new stores globally across all its banners.
- Total New Stores (TJX): Approximately 130 net new locations.
- New HomeGoods Stores: HomeGoods is specifically slated to add around 30 new locations to its footprint.
- Other Banners: This expansion includes roughly 40 new TJ Maxx/Marshalls (Marmaxx) stores, 20 Sierra stores, and 9 HomeSense locations.
This aggressive growth is part of TJX's long-term ambition to reach roughly 7,000 stores worldwide, highlighting that physical expansion is the central pillar of its operating strategy.
5 Key Factors Driving HomeGoods' Unstoppable Growth
The success of HomeGoods is not accidental; it is rooted in a strategic model that thrives in the current economic environment. These five factors explain why HomeGoods is expanding while competitors are closing.
1. The Off-Price Retail Boom and Consumer Spending Trends
The off-price retail market is experiencing a significant boom, with the global market size estimated to be valued at over $372 billion in 2025 and projected for substantial growth in the coming years. As inflation and economic uncertainty continue to affect consumer spending, shoppers are increasingly looking for value and deep discounts on high-quality home furnishings. The "treasure hunt" experience offered by HomeGoods directly addresses this need, driving consistent foot traffic and strong comparable sales growth.
2. Strategic Focus on Brick-and-Mortar Experience
In a surprising but highly strategic move, HomeGoods recently closed its dedicated online store to concentrate entirely on the in-store experience. This decision reinforces the core value proposition of the off-price model: the spontaneous, ever-changing "treasure hunt." By focusing on the physical store, HomeGoods enhances the sense of urgency and discovery, which cannot be replicated online. This strategy is proving highly effective at drawing customers away from e-commerce competitors like Wayfair and towards the physical store.
3. Real Estate Advantage from Department Store Closures
The decline of traditional department stores (such as Sears, Macy's, etc.) has created a massive influx of available, well-located retail real estate. TJX Companies is uniquely positioned to swoop in and secure these large, desirable spaces at favorable lease rates, which is a key enabler of their 130-store expansion plan.
4. Strong Financial Health and Robust Comp Sales
TJX’s strong financial performance provides the capital necessary for this expansion. The company reported robust Q3 FY2025 results, with net income reaching $1.3 billion and consolidated comparable sales increasing by 3%. This financial strength ensures that the HomeGoods brand can invest heavily in new locations, store remodels, and inventory acquisition, creating a positive feedback loop of growth.
5. Superior Supply Chain and Vendor Relationships
The success of the off-price model relies on opportunistic buying—purchasing excess inventory from thousands of vendors at deeply discounted prices. TJX Companies, as the world's largest off-price retailer, has unmatched scale and long-standing vendor relationships. This allows HomeGoods to consistently stock its shelves with high-end, brand-name merchandise at a fraction of the price, maintaining a fresh and appealing inventory that keeps shoppers returning weekly.
What This Means for HomeGoods Shoppers and the Market
The "HomeGoods store closure plan" is a myth. The reality for HomeGoods shoppers is overwhelmingly positive: the brand is healthy, profitable, and growing. Instead of seeing local stores close down, customers can anticipate an influx of approximately 30 new HomeGoods locations opening across the country in 2025, alongside new sister stores from Marshalls and TJ Maxx. This aggressive expansion by TJX is a clear indicator that the value-driven, brick-and-mortar treasure hunt model is not just surviving but is thriving as a dominant force in the home furnishings and general retail landscape.
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